Marketing & Advertising

Social Responsibility

2024-09-26

Should you hire a socially responsible Marketing Agency?

This episode argues that marketing agencies have a responsibility to promote gender equality. It criticizes agencies that charge women-led businesses higher prices, promote products disproportionately to men, or fail to encourage women's participation in fields like finance, sports, and tech. It further advocates for hiring socially responsible marketing agencies that actively promote gender equality in their campaigns and business practices, claiming that such agencies are essential for a business's long-term success and brand image.

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Filetype: MP3 - Size: 5 MB - Duration: 12:24m (64 kbps 24000 Hz)